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Jiwon Kang portfolio
UX UI Case studies
Fold it!
2023 Research & Studies
09, 2023 / PRATT Institute / Technology A
0. Brief
In this project, I focused on rules and directions, which tell users what the tasks are and how they can be performed. Therefore, the purpose of the study was finding and discovering rules and directions that generate performance, results, and process.
1. Prompt of the study
I tried to find rules or directions around my life and I chose the laundry directions and recorded all the processes I had.
2. Insight
As a result of the experiment, I discovered two insights: 1. The actual laundromat instructions consisted of five steps, but in reality, there were more processes involved. 2. There is very little overlap between the purple section and the green section.
This indicates that clear directions and individual choices cannot coexist. This is because directions can result in people acting in similar ways and restrict their ability to act individually. Therefore, the insight I gained was that "direction can restrict people's behaviors." For the next step, I will find out the answer to the question: "How can directions either restrict or activate people's behaviors?”
3. How directions can either restrict or activate people’s behaviors?
I conducted 3 experiments to answer the question. Each experiment involved folding papers in different directions. I requested people to provide a brief thought or impression, a video showing the entire process, an unfolded paper of the origami, and a photo of the completed origami. I’ve got a total of 27 samples from people.
4. Experiment 1+2
This 1, 2 experiment is to figure out how rules and directions limit a person’s behavior by comparing a group with directions and a group with no directions. The direction for Fold A Fish! was "fold the fish in the pictures as much as possible," and the direction for Fold A Shark! was "fold the shark in the picture as much as possible.”
5. Experiment 3
This experiment is to figure out how much people would behave in the same pattern if directions were provided for all processes. The direction for Fold A Whale! was "follow directions to fold a whale.”
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